What a weekend Michigan State football just had.
It marched into Ann Arbor down a dozen-plus players and beat a Michigan team that was favored by 14 points, holding it to just six total points which came in the final minutes. The Spartans reclaimed the Paul Bunyan Trophy after a four-year drought and Pat Fitzgerald left an early mark on the rivalry.
And the creative team documented the entire thing.
If you’ve been following Michigan State’s social media accounts this year, you’ve probably noticed that the football’s creative team has been dropping some absolute heat week in and week out. It had some really good videos leading up to the season and although the team has struggled, it continues to produce high-quality content.
It outdid itself — and then some — following Saturday’s win over Michigan in Ann Arbor, posting one of the greatest videos you’ll watch all year on Monday.
We saw a pre-game trailer for the Michigan game on Friday and now fans get to watch a post-game recap with some behind-the-scenes looks at Michigan State’s win. Locker room access, team meeting clips, and post-game celebrations were all included in the rivalry game recap, but there’s just something about this creative team. It just does not miss.
Set aside about nine minutes to watch the latest banger from the creative team. I promise it’s worth it.
It meant more. pic.twitter.com/NYRwoCLM3U
— Michigan State Football (@MSU_Football) November 9, 2026
I’m guessing you’re now reading this about 30 minutes later because you undoubtedly just watched that post-game hype video on repeat a few times. No shame — I may or may not have watched it twice.
When the creative teams spends time on a near-perfect video, you need to give it the attention it deserves. This was one of the most impressive nine-minute videos that you’ll see all year, let alone from a college football’s creative team.
It hooked me with the Fitzgerald intro presser, it kept me around with the intense team meetings, and I was locked in for the post-game celebrations. Incredible video.
Pat Fitzgerald is giving off major Mark Dantonio vibes
Fitzgerald and Mark Dantonio are obviously two very different personalities, but they share a similar coaching philosophy. Dantonio preached toughness, accountability, and playing for each other; Fitzgerald preaches the same. Dantonio has an extreme hatred for Michigan, and Fitzgerald has wasted no time picking his brain.
The result? Fitzgerald understanding the rivalry through and through while Kyle Whittingham aw sucks’d his way to a loss in the biggest game of his Michigan tenure to date.
Fitzgerald has brought the energy and the passion that had been sorely missing over the past few years and there’s just a good vibe around the program right now. This is how the early Dantonio days felt.
The only difference? Dantonio didn’t win his first game against Michigan.
The Spartans may have hired the perfect head coach.
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