While Michigan State football is working hard on the field, gearing up to chase its first postseason berth since 2021 and get the program trending abck in the right direction, there's another team working hard behind the scenes that isn't getting enough love.
Michigan State coaches and players are always in front of the camera, but it's who's behind the camera that deserves more recognition.
The team in question? Michigan State's creative team.
The creative team has been producing banger after banger on X (Twitter) and Instagram, sharing cool collabs like Michigan State football and Spartan hockey meeting up on Tuesday night, as well as just really well-edited videos that you don't often see from school-specific creative teams.
I really started taking notice of the creative team's juice when it posted this "rewind the tape" video on X. It's supposed to look like a home video-quality video that gives off retro football vibes.
rewind the tape 📹 pic.twitter.com/fiFz9tOyty
— Michigan State Football (@MSU_Football) August 12, 2025
And then on Tuesday, the creative staff posted this gem on X:
dialed in on the details pic.twitter.com/53B380kxx0
— Michigan State Football (@MSU_Football) August 13, 2025
These weren't the only cool videos that the creative team posted that caught my eye, and it didn't take look to scroll back for more. They've shown after-practice shaved ice enjoyment (and some Nick Marsh dance moves in excitement) as well as some clips from the first scrimmage last weekend.
The team behind all of these videos that seem to be increasing in quality deserves a ton of credit, and the season is just getting started. Just imagine what this creative team can do if Michigan State beats Michigan in October or if the Spartans get back into the rankings and have a surprising season.
I haven't been this excited for new MSU football video content since 2021.