If you approached me following Mark Dantonio’s retirement in 2020 and told me that Matt Campbell would be the next head coach at Michigan State, I would’ve been pleased. He was a hot name at the time and turned Iowa State into a winner in a short period of time. It would have been a really good hire at the time.
But, man, things have changed in a hurry.
Since his 9-3 season in 2020, Campbell has led Iowa State to a 7-6 season with a Cheez-It Bowl loss (2021), a 4-8 season with a 1-8 mark in Big 12 play (2022), and a 2-3 start to the 2023 season. He’s 13-17 over the past two-plus seasons and it just feels like his teams aren’t getting any better. He’s not bringing in top-tier talent.
That’s a problem and Michigan State fans want no part of that.
To make matters even worse, he was quoted a couple of years ago saying that winning the Big 12 is not a goal for him. Yeah, picture him saying that winning the Big Ten isn’t a goal if he took over the Spartans. He’d be run out of town.
It makes sense for both sides to not entertain this hire.