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Michigan State Football: 3 pros and cons to alcohol sales at athletic events

By Scott Tolonen

Michigan State Colonel Sanders cheers with other Spartans fans before MSU's football game against Western Kentucky on Saturday, Oct. 2, 2021, at Spartan Stadium in East Lansing.211002 Msu Wku Fb 020a
Michigan State Colonel Sanders cheers with other Spartans fans before MSU's football game against Western Kentucky on Saturday, Oct. 2, 2021, at Spartan Stadium in East Lansing.211002 Msu Wku Fb 020a /
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Exhibit ‘A’ Brewing Company is partnering with Dell on a new program/system “Open Brew Project” that will greatly improve the brewery’s ability to produce more consistently. Owner Matthew Steinberg pictured at the computer in the bewery, April 21, 2023.Exhibit A Mathew Steinberg With Beer Computer
Exhibit ‘A’ Brewing Company is partnering with Dell on a new program/system “Open Brew Project” that will greatly improve the brewery’s ability to produce more consistently. Owner Matthew Steinberg pictured at the computer in the bewery, April 21, 2023.Exhibit A Mathew Steinberg With Beer Computer /

Pro: Great opportunity for breweries to link up with athletes for NIL

The basketball teams collaborate with a local microbrewery and the “hops” puns write themselves.

There’s also Mady Sissoko’s Block Party Bock, Coen Carr’s Slam Dunkel, Jaxon Kohler’s Kolsch.

The football team has Darius Snow’s Winter Ale, Spencer Brown Ale, Alex VanSummer Ale (how great would a Matt Coughlin Red Ale taste in 2021?). Mel Tucker’s Mel Pucker Sour Ale, even a Paul Bunyan Oktoberfest/pumpkin beer for that perfect mid-October refreshment.

The possibilities are endless for NIL deals with Spartan athletes and, of course, they would need to be of age as to not promote underage drinking.

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