Michigan State Football: 3 pros and cons to alcohol sales at athletic events
Con: The university will probably still raise the tuition
A quick Google search will tell you that colleges can make anywhere between $1-$3 million dollars in alcohol revenue from stadium sales alone.
The part of me that sees the best in people thinks this is a great way for the university to reinvest, lowering tuition and housing fees, community outreach, and making college more available. The realist in me sees this money going towards administration, bonuses, and athletic facility upgrades, which is important, but that money can easily come from wealthy donors and alumni.
A year from now, I would love to see an audit of how much was made and whether the money was spent responsibly or not. One can only hope.