1. Add more out-of-state restaurants
East Lansing already hit it out of the park by bringing a Raising Cane’s to Michigan State, but that could be just the tip of the iceberg.
The first restaurant I’d like to see is Waffle House. A cozy spot that makes a greasy, savory breakfast and it’s open 24 hours would make an absolute killing in a college town like East Lansing. It would give recruits from Georgia (433 locations in the third-most talent-rich football state), Mississippi (88 locations and is the most talent-rich football state), and Alabama (153 locations and the fifth-most talent-rich football state) feel more at home.
Do you think it’s a coincidence that Georgia, Alabama, and Ohio State consistently have top recruiting classes every year? No, it’s because they have so many Waffle House locations. There can’t possibly be any other factors.
To lure the California recruits, East Lansing needs to land a Roscoe’s House of Chicken and Waffles location.
For a long time, I was a skeptic that these two flavors go together and was a pretty big egg/omelet guy when it comes to breakfast. However, about a month ago, I decided to venture into the fabled feast, and I have to tell you, it was unbelievable. The juxtaposition of sweet and savory created a sensation that rivals chocolate and peanut butter. While it’s not something someone should eat every day, it’s something a player could have if they had a bad day and just want a little taste of home without having to transfer. If chicken and waffles aren’t their thing, they offer a variety of chicken, fries, mac and cheese, and breakfast sandwiches.