J Batt has only been on campus for a couple of months, but the former Georgia Tech athletic director has already improved the Michigan State football game-day experience.
When he was hired by Michigan State, everyone expected him to help with the fundraising efforts and NIL, and that's what he was known for at Georgia Tech, but he has shown he's much more than just a moneymaker for the program. He's improving the experience for fans in a hurry.
What has he done so far for Michigan State's game-day experience? Ryan McCumber on Twitter had a nice breakdown that really highlighted all the good he's done in a short time:
So far @MSU_Battman has:
— Ryan (@SpartanRyan) August 25, 2025
Brought back Meet the Spartans and tailgating on Munn, while adding drink and food options over there.
Opened the tailgate lots an hour earlier for the first game.
Improved concessions in Spartan Stadium.
Hats off. He has done a great job so far.
The tailgating at Munn is back and that was announced on Monday morning, the lots for tailgaters will be opened an hour earlier for the first game on Friday, and the concession stands are improving with Auntie Anne's and Little Caesar's getting their own spaces in Spartan Stadium.
For fans who were hoping to have a better experience on game days, this is the perfect setup. You can check out Munn before the game, get to campus a little earlier to tailgate, and then have yourself a nice Little Caesar's pizza and a soft pretzel from Auntie Anne's while drinking an ice-cold adult beverage in the stands.
The new athletic director has been active so far during his tenure and even made an appearance on the Lions-Texans broadcast on Saturday, speaking about the upcoming season.
Michigan State seems to have made an A+ hire with Batt because he's putting in the work, and it's showing. The dividends are already being paid.